Church Street

This work captures my unique perspective for a brand identity of Church Street in Burlington, Vermont. I used a word list to describe my perception of Church Street and these words guided my design choices. The 5 words were: "snowglobe," “uniform”, “quaint”, “fortunate”, and “neat”. My idea is that Church Street feels like its own little world, isolated from everything else. It is very structured and everything is set in its place, but it still has the charming Vermont character. When I am there, I feel very fortunate to be there and for my time living in Burlington. The brand for Church Street is portrayed in a poster and a magazine.