Call2Recycle

It is important to properly recycle batteries to prevent dangerous chemicals from going into the landfills. That was the primary message of the Call2Recycle campaign that HMC Advertising created to bring awareness to battery recycling. We know that Vermonters tend to care for their beautiful state and want to do the right thing. These ads were used on social media to encourage our audience to recycle their batteries. They appeal to the viewer’s emotional side, by putting the environment and personal safety front and center.

The targeted audience for this social media campaign was Vermont residents in the age range of 18 to 30 years. We utilized Snapchat, TikTok, and Instagram to spread the message. The double exposure photo effect of nature and portraits is a continuation of the original social campaign. This effect, combined with bold colors, help to capture the attention of our young audience.